In classic Kim Kardashian fashion, Kim is stepping into a new position. The 41-year-old business mogul was introduced as Stuart Weitzman’s newest brand ambassador on Tuesday.
The fall 2022 campaign for footwear brand STUART WEITZMAN, shot by fashion photographer Mario Sorrenti, stars reality personality and entrepreneur Kim Kardashian as the brand’s newest worldwide ambassador. Trey Laird was in charge of the creative direction, with Philipp Haemmerle handling the set designs and Alastair McKimm handling the style. Chris Appleton, a hair stylist, and Ariel Tejada, a cosmetics artist, create beauty. The company honors strong women with the “Stand Strong” campaign. The range offers classic, elegant shoes that give ladies all across the world courage.
“One of the most recognized figures of her generation, Kardashian is a cultural icon and trendsetter synonymous with strength,” the luxury shoewear brand noted in a statement, while spotlighting her “global influence and fashion authority. “Kardashian’s fronts the brand’s fall 2022 “Stand Strong” campaign, celebrating women for stepping into their power.” This campaign is inspired by both the brand’s legacy and vision for the future,” Kardashian shared of the role. “Stuart Weitzman’s iconic and timeless styles continue to bring the newness women truly want. I am excited to be part of the next chapter of Stuart Weitzman’s iconic campaigns.”
Along with the visuals, the “Stand Strong” campaign continues the record company’s collaboration with Vital Voices Global Partnership, a non-profit that promotes female leaders in the fields of economic development, women’s political involvement, and human rights.
In terms of her business pursuits, Kardashian has much to be happy about.On September 7, she and Jay Sammons, a former partner of Carlyle Group Inc., announced the opening of a new private equity firm. According to The Wall Street Journal, the company, known as SKKY Partners, would invest in consumer media and entertainment companies, consumer items, luxury, hospitality, and digital commerce and media.