The Row’s Margaux Bag Is The New Birkin

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Investment pieces have often consisted of timeless classics that have remained dominant for years, and with the rise of Girl Math, a few items do come to mind. In fact, at the top of the list have always been the Hermès Birkin bags, which are a symbol of luxury and status and are coveted by A-listers such as Kim Kardashian, Jennifer Lopez, Anne Hathaway, and an ever-ending list. In fact, pop star Dua Lipa has gone as far as personalizing her Birkin bag with charms as a nod to Jane Birkin, the muse behind the iconic design.

READ MORE: The Complete Guide to Purchasing a Hermès Bag

However, occasionally a new piece emerges as an automatic heirloom, and it definitely looks like The Row’s Margaux is taking over. The Margaux has generated significant buzz since late 2023, being widely recognized as the “it” bag of the Fall/Winter 2023 season. Owned by the Olsen twins, Mary-Kate and Ashley were also once Birkin devotees. But since shifting their focus to their own luxury brand, The Row, their Margaux bag has quickly become a signature piece, attracting a growing fan base that includes the likes of Rosie Huntington-Whiteley, Jennifer Lawrence, Zoë Kravitz, Kendall Jenner, and lots more.

The Row resort 2024.

Since reaching cult status, retailers are struggling to keep up with the demand for the Margaux bag, as its popularity shows no signs of slowing down. While The Row has had success with designs such as the Ginza leather flip flop, Fisherman sandal, and Half Moon bag, its Quiet Luxury aesthetic pales in comparison to the dominance of Margaux on luxury resale sites.

Despite the frenzy surrounding these coveted bags, one cannot help but wonder if the obsession with luxury handbags is truly warranted. Are these bags worth the exorbitant price tags, or are they simply a status symbol for the wealthy elite? As the fashion industry continues to thrive on exclusivity and excess, it is important to question the true value of these designer accessories.

The Margaux bag has undergone multiple color and material updates since its debut. It comes in different sizes and hues, crafted from a mix of suede, luxurious leather, and canvas-leather. Some exclusive styles can be found in The Row’s 270 department stores and flagship locations, seamlessly blending in with carefully selected art and furniture. The Margaux can be purchased on their official online store and in their physical stores in London, Los Angeles, and New York.

Launched in 2018, distinctive slouchy silhouette of the bag is so iconic that it doesn’t require a prominent logo to be recognized. The hefty price tag, starting at a steep £3,240, is a clear indicator of the luxurious status of the brand’s ready-to-wear collection. This exorbitant cost is a testament to the high-end quality and craftsmanship that goes into each piece, making it a coveted item among fashion connoisseurs.

The meticulous craftsmanship and attention to detail in each Margaux bag further enhance its desirability and allure among discerning customers. Its immense success, resonates with customers who seek unique and exceptional but practical pieces for their everyday wardrobe. Net-a-Porter showcases a selection of 33 styles of the Margaux bag, some of which are marked with “trending now” and “low stock” banners, adding to the sense of exclusivity and urgency for customers. The demand for accessories that evoke emotion is evident, as bags have the power to instantly elevate and transform any outfit.

Heather Gramston, the senior head of men’s and women’s buying at Browns, according to Vogue, reinforces this sentiment by highlighting the popularity of suede materials among Browns shoppers.


Margaux 17 in dark taupe

Margaux 17 in Black Suede

Margaux 17 buckled suede tote

Margaux 17 buckled leather tote

Salpa Margaux 17 suede-trimmed topstitched leather tote

Margaux 17 leather-trimmed canvas tote

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