Teyana Taylor Is the Face of Revlon’s Cult-Favorite Super Lustrous Lipstick

Revlon has named Teyana Taylor the face of its best-selling Super Lustrous Lipstick—a appointment that signals deliberate repositioning for the heritage cosmetics house. The new campaign, titled “Revlon Be Unforgettable,” positions the signature lipstick as both finishing touch and philosophical statement, an attempt to usher the brand into an era defined by self-possession and contemporary femininity.

“Revlon has always championed women who define their own path, so stepping into this next chapter of ‘Revlon Be Unforgettable’ is an honor,” Taylor states in the press release. “Super Lustrous is all about that finishing touch—the kind of beauty that elevates your whole vibe without taking away from who you are. It’s about walking into every room with intention, confidence and a sense of self. To me, unforgettable isn’t about being perfect—it’s about presence, depth and owning your individuality.”

The selection of Taylor is strategically precise. Citing her capacity to excel across multiple creative avenues—music, film, dance, directing—the partnership symbolizes Revlon’s stated commitment to “celebrate women who lead with substance just as much as style.” The parallel is apt: just as Taylor has transcended categorization, the Super Lustrous Lipstick has maintained icon status across generations of beauty consumers, a rare constant in an industry of perpetual reinvention.

The campaign’s underlying proposition—that unforgettable presence derives from individuality rather than perfection—aligns with a broader cultural shift in beauty messaging. Where heritage brands once sold aspiration, they now traffic in authenticity. Taylor, with her unapologetic creative autonomy, embodies this evolution precisely.

The Super Lustrous formula, unchanged in its essential character, finds itself recontextualized: no longer merely a product, but a medium for self-definition.