Diesel Taps Dove Cameron for Its First Feminine Fragrance

Diesel has officially entered the feminine fragrance arena under Glenn Martens’s creative direction, and the debutante arrives with considerable theatrical ambition. “ONLY DESIRE”—the house’s first scent specifically composed for women—is described by the brand as “a bold manifesto capturing the transformative energy of feminine desire today.” To embody this proposition, Diesel enlisted Dove Cameron, whose campaign presence translates the fragrance’s particular duality into visual terms.

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“With this new chapter, we wanted to capture the DNA of Diesel: a statement of confidence, freedom and self-expression,” Martens states in the press release. “From the fragrance to the bottle design, every detail plays with sensuality and attitude. The scent feels soft but leaves a bold presence. The same duality is reflected in Dove Cameron, the face of the campaign, who naturally brings together intensity and softness.”

The casting is strategically precise. Cameron’s established persona—that interplay between ethereal delicacy and underlying steel—mirrors the fragrance’s architectural tension. She is, in Martens’s rendering, the physical manifestation of the scent’s olfactory narrative.

Encased in a glass orchid bottle, “ONLY DESIRE” unfolds across three distinct movements. The opening presents fresh bergamot oil, aldehydes, pear accord, and banana—an unexpected, almost playful introduction. The heart turns undeniably seductive through cumin oil, vanilla orchid, jasmine grandiflorum India, and rum absolute, introducing the warmth and complexity that defines the fragrance’s character. The base settles into vanilla bourbon premium Madagascar, praline accord, and ambery woods—a sweet yet enveloping conclusion that lingers with surprising intimacy.

The composition is, in essence, an argument: that feminine desire need not choose between power and vulnerability, between statement and subtlety. It can, like Cameron herself, occupy both registers simultaneously.

“ONLY DESIRE” retails for $96 USD, available now on the brand’s website.