In recent times, we have seen the rise of an aesthetic that emphasizes romantic, hyperfeminine, and youthful fashion with a hint of sensuality. Tagged Coquette beauty – the top beauty trend for 2023, features hair bows, Bambi eyes, and blush pink everything. a “coquette” is a lady who loves attention or praise without experiencing deep feelings.
It is the number one rising beauty trend on TikTok, with 1.7 billion views, and draws on themes of hyper-femininity and flirting. It has a high concentration of pink items spread throughout eyeshadow, blush, and lipstick, as well as delicate, simple skin, doll-like lashes, liquid liner, white eyeliner, and pearl finishes. If you’re determined to follow this trend, equip your cosmetic station with brands that come in pastel pink or with bow accents.
The coquette of 2023 is an extension of the 17th century archetype of the coquette, who has grown into her own authority. The look evolved from what Tumblr users nicknamed “nymphette,” a homage to the novel Lolita. The early 2010s version was about young ladies infantilizing themselves with ultra-girly fashion, but the 2023 version is the opposite.
True coquette beauty, according to TikTok and its creators and makeup artists, must include a lot of pink items, particularly eyeshadow, blush, and lipstick. While the eyes are brought to life with doll-like lashes, liquid liner, or white eyeliner, the skin is kept soft, basic, and set with powder. To give the high points of the face a pearl appearance, use iridescent highlighters.
Coquette hairstyles are a celebration of hyperfemininity and an abdication of constraints set on the style, with bows serving as an essential bit of jewelry.
We explain the trend and show you how to apply it to your hair, nails, and makeup.
Where Have You Seen the Coquette Trend
The Coquette trend can be seen in movies like Bridgerton and Greta Gerwig’s Barbie. Along with A-listers like Zendaya, Hailey Bieber, and Lizzo, designers including Miu Miu, Sandy Liang, Simone Rocha, Dior, and Chanel have embraced the trend. With more than half of the attendees donning a hair bow or rose, the Met Gala red carpet was also a lesson in coquette beauty.
Emma Roberts, Camila Mendes, and Lily-Rose Depp are three celebrities who best embody the coquette makeup look.
How to Get the Coquette Makeup Look
Coquette makeup is a fun and flirtatious look. The focal point of any coquette makeup look is blush (use pink and red, to enhance the doll-like effect or create a warmer look) and concealing under-eyes. Long, feathery wispy lashes are another key factor in achieving this look, paired with falsies or extending mascara.
Eye makeup can be dewy and subtle, with mascara taking center stage. Opt for a cohesive look with soft-focus lips in pink, nude, or berry shades, or finish for shiny, glossy finishes or sheer matte lipstick for a matte finish.
How to Get Coquette Hair
The coquette beauty look calls for certain hairstyles and accessories. Whether it’s a head full of bows, bouncy curls, or curtain bangs, as long as it exudes a soft whimsical mood and playful appeal.
How to Get Coquette Nails
Coquette nails are a heightened version of glazed donut nails with pearls or 3D embellishments.
The base color can range from ultra-bright candy to softer pearlescent and shimmer shades, allowing for a variety of style options.
