Dyson has announced BLACKPINK member Jisoo as its newest ambassador, featuring her in a new campaign.
Jisoo expressed her excitement for the new partnership and praised the Dyson Airstrait hair straightener on Instagram on Monday (December 18). “Excited to partner with the Dyson family! Love Airstrait that gives me straight, shiny hair,” she captioned the photo.
Jisso is additionally shown using the Dyson Airwrap in the limited-edition Ceramic Pop colorway. The Airwrap comes in a variety of colors and is suited for short, long, and varied hair types, including wavy, curly, coily, and straight.
“I’m really excited to be the ambassador for Dyson Hair Care products, which I use daily. I’m always interested in maintaining healthy hair,” Jisoo says in a press release. Adding, “The intelligent heat control in Dyson Hair Care machines prevents hair damage from extreme heat and helps maintain healthy hair effortlessly, which is why I use Dyson Hair Care machines. Dyson products have always been essential to me, that help me create easy and gorgeous hair styling with less effort.”
For Kathleen Pierce, President of Dyson Beauty, the brand is excited to welcome aspirational beauty, Jisoo, who is known for her role in celebrating natural beauty and promoting hair health.
Shop More Dyson Products
Dyson Airwrap™ multi-styler Complete Long (Nickel/Copper)
Dyson Supersonic™ hair dryer (Nickel/Copper)
