A.P.C. Debuts Its First Skincare Line

France-based clothing brand A.P.C. has launched its first six-product bodycare line, “SELF-CARE,” featuring its signature orange blossom scent, which has been used in its products since 1997. Each product features an orange blossom scent and contains at least 98% natural ingredients.

The six-piece line includes organic lip balm, hand soap and lotion, body soap and lotion, and an eau de cologne, all made in France. The collection is intended to appeal to a higher end of the market; the lip balm and hand lotion have prices of $20 and $30, respectively, while the 3.4 fl. oz. eau de cologne is the most expensive item at $85. According to the Jean Touitou, founder of A.P.C. “In fashion as in the cosmetics industry, the balance between too much and not enough is difficult to find. It’s a real job. These six products are the best possible. They are designed to make you feel good and comfortable and help you have a good day.”


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