When Rosamund Pike enters a room, the mood shifts — the air seems to still, and elegance takes on an almost cinematic form. Last night in London’s SW1, the Saltburn star arrived fashionably last (and impeccably dressed) to celebrate Erdem Moralıoğlu’s newest chapter: the grand opening of his Sloane Street store, a decade after his Mayfair flagship debuted.
The event, a study in cultured sophistication, drew a cross-section of London’s creative elite — from artist Gillian Wearing to actor Rashida Jones and journalist Yomi Adegoke — all united by their shared reverence for Erdem’s quietly powerful storytelling. But it was Pike, a longtime friend and muse of the designer, who effortlessly commanded the evening’s gaze.
Her look — a printed leather jacket layered over a nightshirt and draped miniskirt in collaged ditsy-print habotai silk — was a reimagining of look 11 from Erdem’s Spring/Summer 2026 collection, a fresh and deliberate departure from the slouchy interpretations of the nightie trend we’ve seen elsewhere. On Pike, the ensemble transcended sleepwear entirely; it became a portrait of modern femininity — intelligent, daring, and softly subversive.
That sense of romantic intellect runs through everything Erdem touches. His Spring 2026 collection, first shown beneath the arcades of the British Museum, drew inspiration from Hélène Smith, the 19th-century French artist and self-proclaimed psychic who believed she once lived in Marie Antoinette’s court. The resulting clothes were ethereal yet structured — otherworldly in concept, yet grounded in craftsmanship.
Now, with his new Sloane Street boutique, Erdem translates that same narrative sensibility into architecture. Designed in collaboration with P Joseph Architecture & Design, the studio led by his husband Philip Joseph, the store feels like stepping into the designer’s inner world. The walls are wrapped in coarse blue canvas conceived as one continuous artwork, while the space itself doubles as a living gallery — displaying garments alongside sculptures and paintings by Kaye Donachie and Wilhelm Lehmbruck.
It’s more than retail; it’s a sanctuary for beauty in all its dimensions — a place where art, design, and fashion speak the same refined language. And if last night’s guest list was any indication, Erdem’s world isn’t just one to admire — it’s one to belong to.
