Contemporary preferences have shaped the wetlook trend throughout fashion history, with each reappearance presenting a unique blend of vintage and modern styles. The wet look appeal, first introduced by Alexander McQueen and Galiano in the 1990s, has been a popular trend for decades.
Tom Ford made a splash with his interpretation of the wet look during his reign at Gucci in the ’90s and early 2000s. For Alexander McQueen’s UNTITLED SS98 collection, which was rumored to be called “The Golden Shower,” the runway featured golden-colored acrylic tanks, tailored jackets, and costumes resembling bandages. Some dresses were translucent white, and others were yellow. The golden showers submerged the models and their outfits, making it rainy and clothes soaked; hence the term Wetlook.
Recently, it has gained traction and gained popularity, with celebrity-approved brand Di Petsa helping to catch up with this trend.
Greek designer, Di Petsa has redefined the movement of women’s empowerment by empowering them to control their sexuality and take control of their sex lives. The sensual patterns in the collection, which convey a message of self-birth, encourage women to embrace their sexuality in any way they choose, thereby redefining the concept of women’s empowerment.
Di Petsa is known for her distinctive wet-look dresses, focuses on fluid expressions of the female experience. The 25-year-old designs, which take three weeks to create and have fans like Kylie Jenner, FKA Twigs, and Jesse Jo Stark, are sanitized to avoid a “patriarchal ethic” that restricts public expression. As a result, Di Petsa girls look anything but dry, as they can’t cry, breastfeed, or sweat in public.
Celebrities seen wearing Di Petsa
Zendaya
Styled by Law Roach, Zendaya modeled for a bottled water brand in new campaign photos. She wore a white gown by designer Di Petsa, with a one-shoulder neckline, a sheer silhouette, and a midriff cutout. She paired the look with a dewy complexion, vibrant blue eyeshadow, and voluminous flipped-out ends. The actress also topped off her look with a bubblegum pink manicure.
Chloe Bailey
For the BET 2021
Bella Hadid
Bella Hadid has shared a series of photos from her vacation in Ibiza, wearing a Di Petsa “Wet Look” halter mini dress and white Yeezy Foam Runners. She accessorized the monochromatic look with yellow-gold jewelry, including avant-garde hoops, thin bangles, and a large locket with gemstones on a gold chain. Hadid wore a messy braid and dewy makeup, posing with large tree branches and vines. She captioned the post, “Do U know how much I love you.”
Gigi Hadid
Lizzo
Lizzo wore a stunning ensemble by designer Di Petsa, featuring a white corset top and semi-sheer skirt. The outfit exudes Y2K goddess vibes and is paired with chunky white trainers and layered gold jewelry. Lizzo’s hair features honey gold highlights and a neutral manicure.
Kylie Jenner
Jenner wore hers in a Kylie Cosmetics campaign.
FKA Twigs
Tyla
The SA singer wore the wetlook to the 2023 GQ Men of The Year event.
Other iterations of the Wetlook includes Kim Kardashian‘s custom Thierry Mugler dress to the MET Gala. The avant-garde style simulated the look of dripping water by using clear crystals cascading from a nude mirage. Kim Kardashian personified the wet look in its most relevant application of the time.Wet hair has been seen in award shows, pop music videos, editorial spreads, and runway shows, with models like Gigi Hadid, Kendall Jenner, Kaia Gerber, Miley Cyrus, and Selena Gomez spotted in full hair-soaking glory. Designers like Versace, Coperni, Acne Studio, and Sportmax have also featured wet beauty across various fashion weeks.
