Victoria Beckham has unveiled 21:50 Rêverie, a sensory immersion space in New York City, dedicated to her latest fragrance from Victoria Beckham Beauty. The space offers a sensory experience, allowing visitors to immerse themselves in the fragrance’s scents, sights, and sounds. The luxury fashion designer teased the new experience on Instagram, encouraging guests to take in the experience and share their own reveries to share with the world.
The reveal saw the Spice Girls alum in a gray, finely tailored suit from her pre-Spring/Summer 2025 collection. It consisted of a lengthy wrap blazer with sharp peak lapels, front pockets, and a waist-cinching sash, paired with coordinating wide-leg pants. Beckham accessorized with earrings, rings, and a rose gold watch, while sporting a striking red lip and her hair tied back.
Victoria Beckham’s 21:50 Rêverie Eau de Parfum is a one-of-a-kind scent that whisks you away to a romantic rendezvous with her hubby, David. Inspired by a magical evening in Java, Indonesia, illuminated by twinkling tea lights, Beckham sought to capture the essence of warm, sultry vanilla in a bottle. She brought this dreamy fragrance to life with a limited-time pop-up art installation at NYC’s High Line, featuring notes of smoky tobacco leaves, crisp cedarwood, and tonka bean for a rich and luscious blend. Rêverie transcends gender boundaries, meant to be savored and shared like a delectable dessert. The bottle itself is a masterpiece, a stunning sculpture showcased in the installation. Visitors can immerse themselves in Beckham’s creative process through audio sound clouds and leave their dreams on a “dream wall.” It’s an experience that leaves you enchanted, enveloped in a Beckham-inspired reverie, before departing with a complimentary sample of the fragrance.
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Victoria Beckham Beauty 21:50 Reverie Eau De Parfum
