In the sun-dappled vineyards of Napa Valley, Hailey Bieber redefined wine country chic—not with straw hats and gingham, but with a moody cardigan worthy of a ’90s supermodel-meets-summer-siren reboot.
The Rhode founder and newly minted beauty mogul (fresh off a billion-dollar deal with E.l.f. Beauty) traded boardrooms for Bordeaux during a mid-June escape to California’s most elegant countryside. But even among the rolling hills and oak barrels, Bieber’s style whispered old-Hollywood glamour—filtered through a distinctly Gen Z lens.
Captured in an Instagram carousel that feels part travel diary, part campaign tease, Hailey sipped and sauntered through tastings with friend and musician Justine Skye, wearing what might be this season’s most unexpectedly opulent layering piece: a sheer black fishnet cardigan trimmed in jet-black fur. Think Garbo at golden hour, but cropped, transparent, and entirely postmodern.
Beneath the robe-like topper, a plain white tee and classic Levi’s provided the minimalist base—a Bieber signature—but it was the cardigan’s vintage-lingerie energy that made the look sing. Add slim Saint Laurent oval sunnies, gold hoops, a polished bun, and just a flicker of attitude, and you’ve got a masterclass in off-duty allure.
Elsewhere in the slideshow: glimpses of Bieber commanding a mic at the 2025 Business of Beauty Global Forum, where she spoke on the “Connection in the Age of Disruption” panel in a fall ’96 Versace animal-print dress that channeled primal power with a Flintstones twist. Finishing touches? Ruched Saint Laurent mules and the kind of poise that only comes from signing a billion-dollar acquisition deal weeks prior.
“I’ve always envisioned Rhode as essential, intuitive beauty for every day,” Bieber said in a recent statement. Mission accomplished—and then some.
For now, she toasts to the next chapter with gold jewelry, deep reds in crystal goblets, and a cardigan that’s one part Napa, two parts noir fantasy.
