OFUURE pronounced /o-foo-ra/ is an African fashion brand that features vibrant African prints and bold patterns for women. Their designs are set to fit the everyday “Queen”, it’s no wonder the brand boast of multiple awards under its belt.
For many who do not know, the African fabric forms an essential part of cultural heritage and identity
Gradually, the fabric is becoming a global sensation.
OFUURE gives a modern twist to the traditional fabric for new millennial. The fashion brand run by Tehilah Abrakasana [a Nigerian born, Toronto based designer] has been taking the world by storm since the advent of the brand. Her idiosyncratic designs, patterns and colors give a sense of Africa’s rich cultural meaning.
In a 2018 interview, Dunnie Onasanya, OFUURE’s Washington-based brand manager had this to say about the fashion brand
“People dont think African attire goes with cold weather”
“[Abakasanga] offers her designs in so many prints and variations, it’s very easy for people to find something that they like that’s ready to wear”
“If you have an appreciation and a love for it, totally rock it”
Not only does the brand offer indeginous West African prints such as Ankara (from Nigeria) & Kente (from Ghana), the ready to wear designs can be worn as swim wears, athlethic wear, boots and trench coats
Here’s our top designs from the ready to wear fashion brand