In a campaign that fuses her equestrian origins with Western-inspired flair, Lori Harvey has joined forces to create an exceptional denim lineup. The campaign gives off a sensational mix of cowboy meets Y2k.
![](https://leurr.com/wp-content/uploads/2023/07/355165866_2692488460903551_3540591279257881051_n-819x1024.jpg)
![](https://leurr.com/wp-content/uploads/2023/07/355288911_304670431986827_2234737477846400773_n-819x1024.jpg)
Styled by Zerina Akers, who previously worked with Beyoncé as her personal stylist and costume designer behind her 2020 musical cinematic project “Black Is King,” the campaign was shot at a Los Angeles ranch. The collection features a variety of denim outfits, including light washes, jumpsuits and high-waisted jeans.
![](https://leurr.com/wp-content/uploads/2023/07/355221790_791902009071954_7431464381330344426_n-819x1024.jpg)
According to the brand, the campaign combines Harvey’s “lifelong passion for horses and background in competitive riding” with “the world of fashion.”
Shop The Collection:
![](https://leurr.com/wp-content/uploads/2023/07/Good-Boy-Straight-Jeans-.webp)
Good Boy Straight Jeans (size inclusive)
![](https://leurr.com/wp-content/uploads/2023/07/Denim-bandeau-.webp)
Denim Bandeau (Size Inclusive)
![](https://leurr.com/wp-content/uploads/2023/07/Denim-Light-Compression-mini-dress.webp)
Denim Light Comprssion Mini Dress (size inclusive)
![](https://leurr.com/wp-content/uploads/2023/07/Denim-Light-Compression-Tube-Top.webp)
Denim Light Comprssion Tube Top (Size Inclusive)
![](https://leurr.com/wp-content/uploads/2023/07/GOOD-legs-Mega-Compresssion-Jeans-.webp)
Good Legs Flare Mega Compression Jeans
![](https://leurr.com/wp-content/uploads/2023/07/Good-Boy-Straight-Jeans-2.webp)
Good Boy Straight Jeans (size inclusive)
![](https://leurr.com/wp-content/uploads/2023/07/DENIM-LIGHT-COMPRESSION-BRA.webp)
Denim Light Compression Bra
![](https://leurr.com/wp-content/uploads/2023/07/DENIM-TINY-TIES-BRA-TOP.webp)
Denim Light Tiny Ties Bra Top
![](https://leurr.com/wp-content/uploads/2023/07/GOOD-90s-RELAXED-JEANS.webp)
Good ’90s Relaxed Jeans
![](https://leurr.com/wp-content/uploads/2023/07/GOOD-ICON-STRAIGHT-SUPER-COMPRESSION-JEANS.webp)
Good Icon Straight Super Compression Jeans