In a campaign that fuses her equestrian origins with Western-inspired flair, Lori Harvey has joined forces to create an exceptional denim lineup. The campaign gives off a sensational mix of cowboy meets Y2k.
Styled by Zerina Akers, who previously worked with Beyoncé as her personal stylist and costume designer behind her 2020 musical cinematic project “Black Is King,” the campaign was shot at a Los Angeles ranch. The collection features a variety of denim outfits, including light washes, jumpsuits and high-waisted jeans.

According to the brand, the campaign combines Harvey’s “lifelong passion for horses and background in competitive riding” with “the world of fashion.”