What exactly is “Barbiecore”? This hot pink and colorful fashion trend

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“Coastal grandma” and “feral girl summer,” sometimes referred to as the wild and free cousin of hot girl summer, are out of here. The newest fashion trend is hot pink, effervescent, and doll-inspired. The quickest method to experience life in a Barbie world is to engage in “Barbiecore.” Barbiecore is a brilliant, vivid trend that is characterized by a very specific shade of pink.

Barbiecore isn’t exactly new, but it’s definitely taking off, according to themed Pinterest boards that date back to 2019. Barbiecore presently has 8.1 million views on TikTok, and according to Google Trends, its popularity started to rise in June 2022. The popularity of Barbiecore is growing along with the anticipation for Greta Gerwig’s “Barbie” movie in 2023, which stars Margot Robbie as Barbie and Ryan Gosling as Ken. First looks and behind-the-scenes images have already sparked numerous memes, including one featuring Robbie and Gosling inline skating while wearing matching outfits.

The style is dominating runways, TikTok, and practically everywhere else with its bright and vibrant, unapologetically fun and feminine elements.

So, what is ‘Barbiecore’?

Anything that alludes to the glamorous world of Barbie is known as “Barbiecore fashion.”

Celebrity stylist K.J. Moody agrees, describing the style as pink, pink and more pink. It’s “monochromatic and simple, but still over the top,” he explains. “Fun and girly, but still very classically chic.”

As recent remakes and reboots show, nostalgia is trendy. Nostalgia is currently in style. Barbie is undoubtedly associated in your mind with bubblegum pink, ’80s-styled, angular yet very feminine attire. That is precisely what “Barbiecore” aspires to represent. Barbiecore is described as having a very specific and focused look, similar to most other core trends. Along with being all about pink, it also embraces a “more is more” attitude, just like Barbie would. It’s critical to match your accessories, jewelry, and shoes.

The perfect pieces are important, but Barbiecore is more than that. It also has to do with women taking back and accepting their power. Exaggerated feminine colors, shapes, and silhouettes are used to celebrate the divine feminine.

What is the origin of Barbiecore?
Fashion-wise, the trend unquestionably took off after Valentino debuted their fall 2022 collection. Creative director Pierpaolo Piccioli worked closely with Pantone to produce the collection’s entire palette of hot pink hues. A lot of fashion businesses, celebrities, and designers pounced on the pink trend right away.

There is no doubt that the behind-the-scenes images of Margot Robbie portraying Barbie in Greta Gerwig’s upcoming film are a major factor in the growth in popularity of Barbiecore. Which further demonstrates the trend’s enduring impact. There are many aspects of Barbiecore that we adore, even if monochromatic costumes of bright pink eventually go out of style.

Recently, celebrities have been seen wearing attire with a Barbiecore vibe.

Celebrities have been sporting hot pink ‘fits on the red carpet and the internet since the beginning of 2022.

Conan Gray’s Valentino flowing pink ensemble

Lately, some A-list celebrities have worn this unquestionably vibrant color. Consider the flowing pink Valentino outfit that Conan Gray donned while performing at Coachella.

Hailey Bieber

Hailey Bieber Jumps On the Barbie Trend

Hailey Bieber captioned a July Instagram photo of herself wearing a corset-style Versace outfit, “having a little extra fun.”

Khloé Kardashian

Khloé Kardashian matched a bodysuit with glossy latex leggings for her interpretation of the Barbie-inspired style.

Kim Kardashian

Kim Kardashian also wore a consistent pink ensemble with a sparkly handbag to match.

Kim Kardashian Wears Bubblegum Pink Balenciaga in Pics by Daughter North

Christine Quinn

With her Barbiecore metamorphosis from before to after, Christine Quinn of “Selling Sunset” evoked Hollywood glitz.


In June, Lizzo wore hot pink everything to a screening for her Amazon Prime Video dance competition show, “Watch Out For The Big Grrrls.”

Florence Pugh

Florence Pugh attended fashion week in July 2021 wearing a chic bright pink Versace dress and matching platform heels.

Kacey Musgraves

Kacey Musgraves at the Met Gala in 2019. GETTY IMAGES

With her Met Gala ensemble from that year, Kacey Musgraves unintentionally personified Barbiecore.

Simone Ashley

Simone Ashley wore hot pink Valentino at the BAFTAs.  Samir Hussein

Megan Fox and Machine Gun Kelly

The two appeared to be a real-life Barbie and Ken at the Life In Pink documentary premiere, and they even wore matching pink rinses. Megan arrived in 2021 LVMH Prize winner Nensi Dojaka, and MGK in rising star Chet Lo, both of whom supported London-based designers for the event.

Megan Fox and Machine Gun Kelly had fully adopted the Barbiecore trend. Arturo Holmes

The next day, Megan carried on her Barbie-inspired style with metallic clothes from The Andamane and a crystal-encrusted small purse from L’Alingi.


Anne Hathaway in sparkly Valentino

In their Fall Winter 2022/2023 show, Valentino made a bold statement with the use of pink. Anne Hathaway posed in matching pink outfits from the previous collection on July 8 during their 2022/2023 couture show.




Shop the trend:

Olympia Le-Tan
x Amalia Spinardi Tucano Book Clutch

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