Shawn Mendes’ New Tommy Hilfiger Collection Focuses On Sustainability

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Tommy Hilfiger and Shawn Mendes have created a collection inspired by classic preppy hero pieces, with a focus on retro silhouettes and fit, and modernised with sustainable fabrics and innovations.

“I’m so excited to be working with my Tommy Hilfiger family on the Classics Reborn  collection,” accoding to Shawn Mendes in a released statement.

Adding, “The collection is so special to me because I was able to work with Tommy Hilfiger to co-create this range which includes these amazing, high-quality, sustainable versions of their most classic clothing items.” 

The collection includes products made from recycled fabrics and Recycrom, a novel dye-making method that reprocesses fibers by converting pre-consumer industrial cutting waste into a colorful powder.

The 28-piece menswear and womenswear capsule collection made its debut on Wednesday (March 15), and an advertisement for it starred sister Aaliyah Mendes, friend and musician Jon Vinyl, producer Mike Sabath, artist Ahmad Cissé, author/model Maye Musk, designer Czarina Kwong, models Yvesmark Chery and Jane Pathammavong, and activist Deprise Lons.

Shop the collection HERE and in Tommy Hilfiger stores and retail partners worldwide.

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