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The French brand Jacquemus, which is still riding the success wave and has earned a name for itself through numerous projects, has a very promising year coming to a close. It is now announcing its return to the Parisian catwalk for a show, which once again has been scheduled off-calendar, to be staged on December 12 in a location that has yet to be disclosed. This follows the recent high-profile debut of its pop-up boutique on Avenue Montaigne in Paris.
The men’s and women’s collection, dubbed Le Raphia, will be released in the spring and summer of 2023. The revelation was verified to Fashion Network by the house without providing any additional information in order to “maintain some mystery,” as is customary for brands with Instagram accounts that have amassed over 5 million followers. Jacquemus performed his final two seasons for the summer and winter of 2022 in Hawaii, the Camargue, and the Salin-de-Giraud salt flats. For the winter of 2021–2022, however, the label chose to go digital. The brand’s most recent Paris show took place in July 2020, when it transported its audience to a wheat field in Val-d’Oise to unveil its men’s and women’s spring/summer 2021 collection.
Recently, Jacquemus dabbled in physical retail by setting up a pop-up shop on Avenue Montaigne in Paris. The shop’s most unique element—a massive popcorn machine that enables clients to serve themselves using an arcade-style claw—made it instantly Instagrammable.
After the company just announced a partnership with Nike, the website crashed due to the overwhelming positive response from customers.
In addition to the new show, the brand has also made a number of additional announcements – on November 30, it will debut a new partnership with the Danish company Tekla, this time in the home linens sector. The designer posted a carousel on Instagram which began with a slide that read “Tekla + Jacquemus” alongside the date of November 30.
It wouldn’t be shocking to see Tekla combine its understated aesthetic with Jacquemus’ minimalist style, and to be honest, the teaser makes us question why we didn’t think of this possible alliance earlier. Although no other information has been disclosed as of yet, we anticipate that the partnership will in some way manifest itself in homeware, and we are eager to see the results.
