Tremaine Emory of Denim Tears and Dior will present a capsule collection in Cairo

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Photo: Courtesy of Dior

On Dec. 3, the Grand Egyptian Museum in Cairo will host a display at which the luxury brand will debut a new capsule collection created as a collaboration with Denim Tears, the business that Emory started in 2019.

Under Kim Jones’ artistic supervision, Dior has recently entered into a number of partnerships with companies including Brian Donnelly, better known by his stage name Kaws, Sacai, Chitose Abe, and the California-based ERL label. “This line celebrates the inventiveness of the house of Dior and the strength of its creative dialogues,” Dior said in a laconic statement. 

Eli Russell Linnetz of the California-based brand ERL was the previous guest designer for Jones. A Los Angeles beachside background served as the setting for their presentation of their capsule as part of the resort event. Jones, a master of partnerships, has also worked with people like Sacai, Kaws, and Daniel Arsham in the past. Jones handled Supreme’s renowned partnership with Louis Vuitton in 2017 while serving as the brand’s artistic director for men.

Five years after Supreme’s emblem was plastered on Louis Vuitton bags, the latest partnership with Emory shows the influence streetwear still has on luxury. Emory, also known as Ye, established Denim Tears in 2019 and joined Supreme in February. He has collaborated with Virgil Abloh and Kanye West. His company is no stranger to partnerships: in 2020, Denim Tears collaborated with Levi’s on garments decorated with a cotton wreath design as a reference to his African American heritage; in 2022, Ugg. The occasion will happen the night before Dior’s pre-fall 2023 menswear presentation at Al Haram’s Pyramids of Giza.

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