Italian fashion house Moschino has appointed Davide Renne as its new creative director, succeeding Jeremy Scott, who left in March. Renne will oversee women’s and men’s fashion and accessories and report to Massimo Ferretti, executive chairman of the label’s parent company, Aeffe S.p.A. Ferretti praised Renne’s sophisticated vision of fashion’s power to create dialogue with the world and his deep understanding of Moschino’s legacy and codes.
Moschino’s 40th anniversary show at Milan Fashion Week marked the house’s 40th anniversary with four stylist-designed capsules, making Renne the house’s fourth lead designer, following Scott, Rossella Jardini, and founder Franco Moschino.
Renne, a graduate of the Polimoda fashion school in Florence, and a former Gucci head of womenswear, will present his first collection during Milan Fashion Week’s Fall 2024 season. He joined Gucci in February 2004 after working alongside Alessandro Dell’Acqua, who he describes as his first teacher and mentor in fashion.
His experience at Moschino, a brand that has defined Italian maximalism since its founding by Franco Moschino in 1983, may bring bold and outsize Alessandro Michele-style magic. Renne believes that fashion should be achieved with a sense of play, joy, discovery, and experimentation, as exemplified by the founder’s nickname for his design studio, “la sala giochi” or the playroom. He believes that Renne may be injecting more fun back into fashion.