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Say it: it’s not a bag, it’s a baguette. The Fendi baguette was initially designed as a tribute to the refined fashion sense of French women and was meant to be carried right under the arm like a baguette from the boulangerie.
Silvia Venturini Fendi, the granddaughter of the Fendi founders, designed the iconic bag that has become synonymous with the Italian fashion brand and gained cult status among the fashion elite in 1997.
When Sarah Jessica Parker first wore the now-ubiquitous Fendi Baguette on Sex and the City 25 years ago, the swingy shoulder bag instantly cemented its position in the fashion canon. The brand collaborated with her this year to create a capsule collection of Baguettes, and the actress naturally showed off her hard work on Instagram by giving her followers a sneak preview of the full candy-colored range at once.
While she provided a sneak glimpse at the designs back in September at Fendi’s special show during New York Fashion Week, SJP announced that the bags are now in shops and ready for purchase — and for fashion and SATC lovers to declare their devotion to the collaboration.
Anyone who is fortunate enough to obtain one of these classic designs may add a little individuality to their appearances with the bags’ shimmering, sequined purple, coral, blue, and acid yellow variants. Each bag also comes with a customisable FF-logo plate.
“It was a special day when I designed this bag; the stars aligned. The horoscope said it was a Fendi day,” Fendi’s artistic director of accessories and menswear, Silvia Venturini Fendi, stated in a press statement when the 25th-anniversary collection was released.
Along with the SJP capsule, the brand also re-released a number of its most well-liked patterns, such as sequined variations and even leopard print. Additionally to Parker, the brand also worked with Marc Jacobs to create limited-edition pieces, Tiffany & Co. collaborated with Fendi to create purses, and Japanese brand Porter even provided some designs for men.
