Kaia Gerber declares that bag charms have made a fierce comeback, now with a Boho twist. At a Chloé event in Los Angeles, the model-actress showcased her unique take on the trend of bedazzled accessories.
As a Chloé grirl through and through, Gerber arrived at the private party looking effortlessly stylish in a gorgeous wedding white pantsuit from the spring-summer 2025 collection. Her little shoulder bag, which carried the weight of her necessities with ease, took center stage. With its collection of eccentric trinkets, thick key rings, and clusters of exquisite ivory pearls, the brass little purse she draped over her shoulder was a real show piece. Gerber’s bag’s chainmail material only accentuated the many layers of charms that dangled from it, giving her entire ensemble an edgy feel.
Bag charms, popular among the younger generation, have seen a 240% increase in Pinterest searches in a year. These unique accessories, like key rings from trips or miniature teddy bears from childhood, offer a personal touch to everyday items. Kaia Gerber supports Chloé’s vintage, retro, and seventies aesthetic, which is both faithful to the moment’s desires and its boho-chic aesthetic. This trend is reminiscent of Jane Birkin’s personal touch on bags.
