The NFL has announced that Rihanna has been chosen to perform in the Super Bowl LVII halftime show.
In response to a TMZ claim that she has been in talks with the NFL and Roc Nation about giving a performance at State Farm Stadium in Glendale, Arizona, on February 12, 2023, the pop artist shared a picture of her tattooed hand holding an NFL-branded football on Instagram on Sunday. Additionally, Rihanna’s message is her first on social media after giving birth to her first child in May.
Rihanna captioned her post with a simple period and her fans immediately began to celebrate in the comments. “SUPERBOWL HALFTIME SHOW QUEEN ,” one fan replied to the post, while another wrote, “Guess I’m going to the Super Bowl 😮😍🙌❤️.” Lizzo herself replied, “Screaming.”
On February 12, 2023, Glendale, Arizona will host the Super Bowl. The NFL and Apple Music will collaborate for the first time this season to create the halftime show, which has been supported for the past ten years by Pepsi. “We are pleased to welcome Apple Music as our new partner for the iconic Super Bowl Halftime Show to the NFL family,” said Nana-Yaw Asamoah, SVP of Partner Str.
“We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”
“Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
Taylor Swift was allegedly being considered for the halftime show headlining role before Rihanna’s confirmation. With performances by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, 50 Cent, and Anderson Paak in February of last year, the game’s first hip-hop-themed halftime show made history. The Fenty Beauty mogul earlier declined the Super Bowl gig in support of activist and former San Francisco 49ers quarterback Colin Kaepernick, with whom she was spotted on Saturday night at a Rolling Loud after-party.