Leave it to Hailey Bieber to turn spooky season into a masterclass in cool-girl autumn. In her latest Instagram photo dump, the Rhode founder gave followers a glimpse into her October — or as she playfully dubbed it, “spooktobey.”
The carousel captured everything from festive pumpkin-painting sessions to haute Halloween accessories, including statement spider-shaped rings that added a perfectly eerie edge to her signature minimalist aesthetic. Between soft-lit selfies and candid snaps, Bieber managed to make even the most playful moments look editorial.
As always, fashion took center stage. Her photo set showcased a lineup of looks that walked the line between cozy and cool — think a sporty green-and-yellow “Brasil” tank, followed by an all-black ensemble featuring a chunky knit sweater, leather mini skirt, and knee-high boots. Each outfit delivered that distinct Hailey balance: relaxed yet razor-sharp.
But the photo that truly broke the internet? A close-up mirror selfie of Bieber in a pink mesh bra embroidered with delicate florals — a dreamy piece from Victoria’s Secret, confirmed by the brand’s cheeky comment: “Cute bra 😉💕.” Coming just a week after the 2025 Victoria’s Secret Fashion Show, it felt like a subtle teaser — perhaps a wink toward her potential return to the runway.
Between the playful pumpkins, the spider-inspired sparkle, and that lingerie moment, Bieber’s fall mood board feels distinctly her own — equal parts festive, flirty, and fashion-forward.
Because for Hailey, Halloween style doesn’t mean costumes — it means confidence, creativity, and just the right amount of glam.
