A dreamy collaboration with best friends Sydney and Devon Lee Carlson
With Orebella, Bella Hadid doesn’t just launch products — she crafts moments, stories, and, more recently, visions of intimacy and sisterhood. The supermodel and beauty entrepreneur unveiled a captivating sneak peek of her brand’s latest campaign this week, captured alongside best friends and Wildflower Cases founders, Sydney and Devon Lee Carlson.
The trio, long celebrated as arbiters of nostalgic Y2K chic and downtown cool, posed languidly across silk sheets for the new campaign. All three appeared ethereal and undone, wrapped in coordinated slip dresses and delicate lingerie — a serene scene that felt as dreamy and tactile as the products it teases.
Sharing the images with a wink to her 64 million followers, Hadid captioned the post, “….bestie case pending….😉👯🤞💞💝🧝♀️🫦🫶🏼👾😃🫂💃 @wildflowercases x @orebella ..duh.” Meanwhile, the Carlson sisters offered their own glimpses of the campaign across their social channels, hinting at a collaboration rooted in celestial allure.
While details of the launch remain largely under wraps until its June 20 reveal, early signs point to a dreamy, lunar‑inspired phone case — a seamless extension of Wildflower’s cult accessory brand and Orebella’s intoxicating beauty universe.
For Hadid, this collaboration marks yet another chapter in an increasingly personal and visionary beauty journey. When Orebella launched last year, the supermodel spoke openly with Harper’s Bazaar about creating a fragrance line that felt as deeply rooted in emotion and individuality as it was in craft. “I never had a fragrance I was so obsessed with that made me feel unique and different. I started making my own and making decks about it,” she explained. “Then, all of a sudden, I had conversations with myself about my future and what excited me — and it was bringing something that was so personal to the world, allowing people to see my heart and my brain. Creating Orebella was the best form of therapy, especially using my brain again and educating myself on the business. It’s about making beauty that feels true to who I am.”
With this new campaign and collaboration, Hadid shines a light on that sentiment once more — reminding us that beauty, at its best, is a reflection of moments shared, passions ignited, and memories made.
