Hailey Bieber wants to make a statement on the glazed doughnut skin. One of the biggest beauty trends of the year was started by the model and founder of the skincare company Rhode, whose line Rhode debuts today, thanks to an Instagram post she made earlier this year showcasing her beautiful complexion. “Glazed skin 🍩🍩all 2022 . The caption read, “Tell a friend.”
She probably made the appearance more well-known, but she isn’t claiming to be the creator of the clever nickname. She says to BAZAAR.com, “I made an effort to be explicit by saying that I don’t believe I invented the [term] or created the catchphrase in any way, shape, or form. In terms of skin care, I think that is a well-known fact. She continues to adore Rhode’s glossy appearance.” All I can picture when I think of glazed is a glazed doughnut. I don’t want to go to bed with a glazed expression. So, that is the goal.
The long-awaited Rhode (pronounced “rode” and named after her middle name) is Bieber’s attempt to bottle that skin care regimen. Rhode offers the simplified regimen the model has been looking for, starting with only three products—the Peptide Glazing Fluid, the Barrier Restore Cream, and the Peptide Lip Treatment.
Rhode is a brand of “selected skincare basics crafted with careful intention,” according to the description. The newest celebrity beauty line is all about protecting and strengthening your skin barrier. Our formulas nourish your skin barrier to instantly give you dewy, delicious skin while improving its look and feel over time.This indicates that the vegan, cruelty-free, and gluten-free products are created with all skin types in mind and are meant to be used by everyone. Everyone is welcome here, as Bieber wrote in his most recent Rhode Instagram post. Smart.
With satisfyingly smooth understated dove grey packaging and ergonomic curved lids and finishes, the goods themselves are adequately millennial-friendly. The lineup is “curated,” “efficacious,” and “deliberate,” according to Rhode’s Instagram. Peptide glazing fluid, often known as glaze, is Hailey’s trick to glowing, radiant skin. a light-weight, quickly absorbing gel serum that moisturizes and bolsters a healthy skin barrier.
Barrier repair cream, or brc for short, is a luxurious yet lightweight moisturizer that restores moisture to the skin and soothes a damaged skin barrier. With its antioxidant peptide mix, brc gradually gives users moisturized, smoother, softer skin.
“Peptide lip treatment” is a restorative lip treatment for plump, comfortable lips, day or night. In addition to protecting and nourishing dry skin from the inside, the product leaves lips looking shiny. There are three delicious tastes available of her: watermelon slice, salted caramel, and fragrance-free.
Despite the limited selection of products, according to Bieber, they were created with everyone in mind. She claims, “I really wanted it to feel like it’s as inclusive as I could make it. “I believe that the products can benefit all types of skin. It’s excellent if you have extremely dry skin. It emphasizes hydration. Hydration is a step that you shouldn’t miss, especially if you have oily, acne-prone skin. The gender-neutral aesthetic of the basic package is also intended. She explains, “I usually emphasize that it’s like the world of Rhode, where everyone is welcome, and I want everyone to feel included.”
The collection has been planned for a while, as adoring fans of Bieber are already aware. She waited in part to get feedback and suggestions from dermatologists, aestheticians, and even her own friends and relatives.
Even better, Rhode will donate at least 1% of profits from each item purchased from its “skincare closet” to the Rhode Futures Foundation, which supports women (including non-binary, trans, non-cis, and all women-identified persons) and their families.There are currently only three products in the Rhode skincare line (a serum, a moisturizer, and a lip balm).
Though she doesn’t believe in over saturating the market. Bieber anticipates that the product lineup will continue to be limited due to that mentality. There will be new launches “probably every couple months.” But don’t hold her to it: “I intend to be really open with our customers. I won’t put something out if it isn’t prepared. I don’t want to skimp on quality.