Nigerian celebrities beauty lines have been ubiquitous for the last few years, as many of the biggest stars embarked on licensing deals with major companies to add their star power to a fragrance or makeup line.
From Toke Makinwa beauty to Dobota Lawson Cosmetics, these stars a gradually becoming key players in the beauty market industry in Nigeria. The latest iteration of the celebrity beauty line is in the skin-care category, with Ini Edo‘s latest launch of her new skincare line – Beauty Secrets By April.
Prolific actor, fashion girl and budding entrepreneur Ini Edo new skincare line is set to carter for melanin skin women. According to the star: The vision had always been to polish and highlight your natural skin tone and make you comfortable in your own skin.
The search for the perfect skincare formularies started almost two years ago. She adds: Going through the formulations and using my skin as a model to test the potency of these products… and here is the result… not one filter or airbrush … just good lighting, of course, a good phone and a luxury location..