Hailey Bieber Takes Center Stage in YSL Beauty’s “Libre” Fragrance Launch

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Since its original launch in 2019, YSL Beauty has released six interpretations of its “Libre” perfume, including a very recent “Libre Flowers and Flames,” featuring tones of “Vanilla,” “Orange Blossom,” and “Sun-Kissed Florals.” To celebrate its launch the brand partnered with renowned photographer and cinematographer Tyler Mitchell to capture breathtaking stills of authentic living and the “Libre” style with mother-to-be Hailey Bieber taking centre stage.

Tyler Mitchell/Ysl Beauty

The concept behind the creation of the latest fragrance draws inspiration from the vibrant and self-assured essence of “Libre,” embodying the powerful presence of women who fearlessly navigate a world without boundaries. This exquisite perfume pays homage to the modern woman who effortlessly embraces her complexities and finds beauty in her moments of vulnerability.

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