Her latest transformation channels ‘80s glamour—with hot rollers, honey blonde, and volume to spare.
Scarlett Johansson has entered her hot roller era.
Spotted on the set of her upcoming film Paper Tiger in New York City, the screen siren debuted a decidedly retro beauty transformation: a chin-grazing curly bob, frothy with volume and steeped in vintage allure. Styled in honey blonde ringlets and swept to the side to reveal shadowy roots, Johansson’s latest look is less red carpet and more throwback fantasy—think late-‘80s Upper West Side, shoulder pads, and a spritz of drugstore hairspray.
But don’t be fooled by the nostalgic finish—this cut is very now.
The bob, of course, has been having its moment. From Gigi Hadid’s effortless ends to Pamela Anderson’s post-Met Gala tousle, short hair is staking its claim on the beauty agenda for summer 2025. Yet Johansson’s take—complete with perfectly sculpted curls and a whisper of frizz—is a standout. The kind of meticulous texture that hints at heat-set rollers, diffuser drying, and a few well-placed pins backstage.
Framed by oversized acetate frames and paired with a wardrobe that screams Reagan-era drama (read: pastel sweater sets and power blazers), the actress’s transformation is a love letter to a louder, more indulgent version of beauty—one where hair was meant to move, bounce, and be noticed.
Her character’s backstory in Paper Tiger, a crime thriller she stars in alongside Adam Driver, is still under wraps. But from the hair alone, it’s safe to say she’s someone with a story. A woman who makes an entrance, and knows the impact of a silhouette—especially one defined by volume and curl.
Off set, Johansson typically favors long, soft waves in a similar golden hue. But it’s not the first time she’s played with length: fans may remember her edgy pixie from 2017, and the blunt bob she grew out in 2018. Still, this latest look marks a return to theatrical, character-driven hair—and reminds us just how powerful a bold cut can be in storytelling.
And while it’s likely the bob is a wig (Hollywood magic at its finest), that doesn’t make the inspiration any less potent. Like so many great beauty moments born on set, Johansson’s curly bob may soon inspire a thousand salon appointments. Consider this your sign to dig out the rollers, embrace a touch of mousse, and let your curls rise to the occasion.