I have a lot of doubts about the knowledge that celebrity skincare brands have about the goods they make. Although we all know that Kim Kardashian is a cosmetics goddess, does she also rule over skin care regimens? Kim Kardashian is the social media queen and has starred as the face of several beauty companies.
After posting some skincare advice on Instagram while utilizing products from her SKKN line, the Kim is receiving criticism. Her post’s caption reads: Technique matters. Rubbing in your products can stretch the skin, break down collagen and elastin, and prevent proper absorption. Instead, applying your toner, serums, and moisturizers with a patting motion is not only less damaging to the skin structure, but it also stimulates blood flow and lymphatic drainage and helps prevent pilling.”
Social internet split instantly as some claimed to have picked from this particular patting-in method from K-Beauty guidelines while others made detrimental claims. But different approaches are effective for various skin types, supporting the notion that “skincare is hereditary.” What functions well for you might not function well for someone else.
Bottom line is – do what works best for you.