Bella Hadid’s spray-on Coperni dress was unquestionably the most popular scene from the spring/summer 2023 fashion shows. In actuality, the performance’s media impact cost $26.3 million, according to WWD. This year, the spray-on act was so well-received that it quickly spread like wildfire as a popular Halloween costume thanks to the creative ways in which fans of the runway appearance recreated it.
There were some fantastic DIY outfits included. In one incident, MAC Cosmetics costume party participant Cat Quinn of TikTok fame asked a black-clad assistant to squirt shaving cream on her. In a different video, the actor Sarah Coffey was doused in invisible fabric by two sidekicks while wearing a white dress.
Two people splashed shaving cream upon the white dress that the user @andjustlikematt was wearing. The TikToker then proceeded to chug and shatter a can of Hadid’s euphoriant liquor Kin Euphorics for increased impact.