Lagos, Nigeria – January 4, 2025 – Martell, the world-renowned luxury cognac brand, is ready to ring in the new year with style and sophistication at the highly anticipated Martell The New Year Experience, set to take place at the iconic Martell Tower in Lagos. The event, scheduled for January 4th, will be a celebration of luxury, artistry, and entertainment, offering a bold redefinition of New Year’s celebrations in Nigeria.
The exclusive event builds on the success of The Martell Tower’s 9-week pop-up, which has captivated Lagos since its launch on November 8, 2024. With its immersive design and curated experiences, the Tower has become the city’s talk of the town, offering guests an unmatched mix of cognac tastings, expertly crafted cocktails, art installations, and limited-edition merchandise. Now, on January 4th, 2025, the venue will be transformed into a spectacular New Year destination, where audacity meets legacy.
An Evening of Elegance and Entertainment
Hosted by renowned media personality Stephanie Coker, the evening promises to be a star-studded affair. Attendees will be treated to electrifying performances by Nigerian music legend 2Face Idibia, the hitmaking sensation Young Jonn, and the dynamic beats of Crowd Kontroller. The event will seamlessly blend the best of Nigeria’s entertainment scene with the refined world of Martell cognac, creating an unforgettable experience that transcends the ordinary.
“Martell is synonymous with bold elegance, and this event will showcase the very essence of that,” said a representative from Martell. “We’re bringing together Nigeria’s finest talent, alongside our unparalleled cognac expertise, to craft an experience that is truly exceptional. This will be a night that speaks to the thrill of new beginnings and the power of audacity.”
A Bold New Year
With its reputation for refined luxury and unparalleled craftsmanship, Martell’s latest celebration aims to capture the essence of what it means to enter a new year with confidence and sophistication. Visitors to The Martell Tower over the past weeks have already experienced its artistic flair and immersive brand experiences across its four levels, making the Tower the place to be for discerning individuals seeking something extraordinary.
On January 4th, the Tower will serve as the ultimate destination for those looking to embrace the new year with elegance, audacity, and a taste of the extraordinary. From cognac connoisseurs to music lovers and those simply seeking a glamorous night out, Martell The New Year Experience promises something for everyone.
Follow the Bold Experience
For those eager to keep up with the latest updates and behind-the-scenes moments leading up to the event, Martell Nigeria invites all to follow their social media channels at @MartellNigeria for exclusive content, surprises, and more.
As the year begins, Martell’s New Year celebration is set to soar with grandeur, style, and unforgettable moments. Are you ready to celebrate with Martell?
