Ibadan shimmered with rare, cinematic brilliance as Maltina swept into the city with its radiant Legendary Christmas Light-Up, transforming familiar streets into a tapestry of glow, music, movement, and collective joy. In a season often weighed by uncertainty, the iconic beverage brand delivered an experience that reminded residents of the enduring magic of community.
On December 4th, the historic city became the latest stop on Maltina’s nationwide festive tour—following Lagos and Abuja—with families, friends, and cultural tastemakers gathering beneath a glittering expanse of lights at ShopRite. Against the backdrop of Ibadan’s storied heritage, Maltina created a sensory celebration that blended the city’s past with its spirited present.
Ibadan Meets the Magic of Maltina
Warmth and cultural pride pulsed through every installation. The standout moment arrived with the unveiling of the Maltina Happiness Train—an enchanting, mobile attraction set to embark on a city-wide journey. The train, introduced to rousing cheers, symbolized Maltina’s mission to deliver nourishment and happiness across Nigeria, one city at a time.
The evening was hosted by the effervescent KieKie—Oluwabukunmi Adeaga-Ilori—whose comedic charm and effortless connection with the crowd made her the perfect guide for the night’s unfolding spectacle. Musical guest Oshamo added rhythmic electricity, honoring the city’s cultural cadence and igniting pockets of dance across the venue.
Leaders, Luminaries, and a Moment of Unity
The symbolic “switch-on” was performed by an esteemed lineup: His Excellency Governor Oluwaseyi Makinde of Oyo State, executives from Nigerian Breweries Plc including Finance Director Maria Karaseva and Brewery Manager Seun Akinwale, alongside cultural leaders and the Commissioner for Tourism, Hon. Dr. Wasiu Olatunbosun.
As confetti burst and pyro effects lit up the sky, Ibadan was momentarily suspended in pure, unfiltered joy. Governor Makinde, honoring the night’s significance, offered well-wishes for the season—and shared his own personal connection to Christmas as his birthday.
A Night to Remember
The Light-Up wasn’t just a visual spectacle; it was an emotional one. Families, influencers, cultural icons, and excited young fans described the night as uplifting, heartwarming, and deeply needed. It marked a celebration of resilience—proof that even in challenging times, joy can still rise, flicker, and illuminate a city.
With this event, Maltina reaffirmed its legacy: to nourish, to connect, and to bring happiness wherever its light touches. Ibadan was not merely lit—it was transformed.
