After months of unlearning and relearning, researching and restrategizing to improve all our processes with respect to the actual production of their garments during the recent COVID_19 pandemic, the fast rising womenswear brand Kancky has unveiled a new collection tagged “The Transition”. With their latest collection Kancky brand tries to go beyond the limits of COVID-19 and also give birth to a new brand.
According to the creative director, was included as a prop of their transition. It is with this in mind that the cactus plant was included as prop for our transition collection as we strive to keep hope, belief and conviction alive in these challenging times.
Symbolically, Cactus symbolize endurance as it is a plant that can stand up to the test of time and the elements. The silhouettes featured in the collection hold the same meaning as the cactus – it can be seamlessly ‘transitioned’ all round i.e. from zoom meetings during the pandemic and memorable dinner nights post pandemic.
In a statement release by the brand –
For us, it’s been months of unlearning and relearning, researching and restrategizing to improve all our processes with respect to the actual production of our garments, Logistics, Customer Service and Experience as a whole. Silhouettes feature functional and transitional forms that can take you from zoom calling on your sofa during covid lockdown to showing up at events post covid. The collection’s color palette mirrors all of our current moods as we strive to stay positive in these difficult times whilst keeping Hope, Belief and Conviction alive! The spiritual meaning behind the Cactus is symbolized in its hard protective exterior, its endurance and strength to survive in new environments and situations. The cactus is adaptable and strong.
Prior The transition collection, the brand unveiled a resort collection “In Full Bloom” which featured Exuberant hues, ornate floral prints, and color splash patterns.