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How Stuad Handbags Have Become The Fashion IT Girl Essential

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Recently, maxi and micro bags have been on trend but out of the many – the “just so” shoulder bags stands out. Championed by fashion IT girls and style influencers, these bags can neither be classified as big or small but can store daily necessities which makes them perfect for a day to night transition.

This brings us to STUAD Handbags – a brand responsible for the Jenners, Bella Hadid (amongst others) retro styles. Founded back in 2015, Sarah Stuadinger alongside co-founder and artiste director George August have been giving women an elevated aesthetic and quality at an accessible price point.

Hailey Bieber carrying the structural “Frida” tote. PG/BAUER-GRIFFIN
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Now in 2021, STUAD has become a cult-favorite and a port-of-call for noltsalgic accessories. For example in 2019 Stuad moon bags was the one bag Kendall Jenner wore on repeat. In 2021 – the Stuad’s vintage inspired handbag has been a bestseller.

On screen, you could spot the minty “Bisset” bucket bag on Lily Collins marmite on-screen lead character in Emily in Paris. Hailey Bieber has been seen with the elegant Croc-embossed “Frida” tote and the #Gorpcore-esque drawstring nylon. Bella Hadid on a recent Instagram story was seen with the tan “Kaia” purse.

SHOP These Classic Stuad Bags:

Moon Leather Top Handle Bag

Moda Operandi

Scotty bag



Kaia leather shoulder bag


Tommy Beaded Shoulder Bag


Large Bean Ruched Leather Shoulder Bag

Moda Operandi

Rey leather shoulder bag


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