“Phygital” Heineken Lagos Fashion Week Show 2020 – A Must Watch

As the world goes digital amid the Coronavirus crisis, the prestigious Heineken Lagos Fashion Week is no different. Just as it has always been, fashion weeks are a focal point of high fashion, setting trends and unveiling new and upcoming talent off the runway.

The Heineken Lagos Fashion Week for 10 year has been instrumental in shaping African Fashion shows future by creating a platform for both upcoming and legendary African creatives to showcase their autonomy in African fashion. African fashion entails not only the virancy of colors but also the abundance of natural resources and kinship deeply rooted in rich African culture.

For attendees, the entire ramp experience will be virtualized with live streaming of “phygital” [yes! physical and digital] catwalks and fashion shows in line with the Lagos State and Federal Government guidelines.

According to the organizers “From October 29th – November 1st, 2020, the public will be invited to view designer’s collections via live streaming and virtual tours. There will be opportunities for the public to attend an onsite must-see installation and activation centre. Presentations from designers will also utilise a range of technology from Virtual Reality to 3D visualisation.⁣”

The Founder of Heineken Lagos Fashion Week  Omoyemi Akerele commented on the preparations for this year’s show,

“This year’s Lagos Fashion Week is a celebration, not only because we have achieved an important milestone, but we have managed to hold firm and our resolve has enabled us to innovate despite the current climate. For 10 years we have cultivated a strategy that focuses on Impact, Collaboration, Community and Co-creation. The growth that we have experienced in these areas alone is a testament to the resilience, drive and talent that exists on the continent”

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